Title and statement of responsibility area
Title proper
Lake Shore Boulevard office on the Boardwalk
General material designation
- Graphic material
Parallel title
Other title information
Title statements of responsibility
Title notes
Level of description
Item
Repository
Reference code
Edition area
Edition statement
Edition statement of responsibility
Class of material specific details area
Statement of scale (cartographic)
Statement of projection (cartographic)
Statement of coordinates (cartographic)
Statement of scale (architectural)
Issuing jurisdiction and denomination (philatelic)
Dates of creation area
Date(s)
-
c. 1935 (Creation)
- Creator
- Unknown
- Place
- Canada
Physical description area
Physical description
2023.000.27: Postcard
Publisher's series area
Title proper of publisher's series
Parallel titles of publisher's series
Other title information of publisher's series
Statement of responsibility relating to publisher's series
Numbering within publisher's series
Note on publisher's series
Archival description area
Name of creator
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Scope and content
Front: A colour image of a white square building with a brown slanted roof along a wooden boardwalk. The building has yellow, blue, and red striped overhangs above the windows. On the front of the building, there is a door, a union jack flag on a pole at the top of the point formed by the roof, and brown vertical and horizontal stripes within the triangle section. Around the building, there are some flowers and plants. Around the building and boardwalk, there is green grass. Behind the building, there is a blue sky with white clouds, a blue body of water, and a yellow beach.
Back: Beige blank back divided back. There is a double line down the center of the page and a short double line in the centre along the top. There is a vertical rectangle in the top right corner. There are a couple of lines of text down the left edge. At the bottom centre, there is a coat of arms and some text.
Notes area
Physical condition
Immediate source of acquisition
Arrangement
Language of material
Script of material
Language and script note
Mark / Inscription text: CITY OF TORONTO / INFORMATION
Mark / Inscription type: Image detail
Mark / Inscription description:
Mark / Inscription technique: Printed, black ink
Mark / Inscription position: On front, sign on top of building
Mark / Inscription language: English
Mark / Inscription translation: N/A
Mark / Inscription text: Toronto Convention & Tourist Assn.
Mark / Inscription type: Image detail
Mark / Inscription description:
Mark / Inscription technique: Printed, black ink
Mark / Inscription position: On front, on side of building
Mark / Inscription language: English
Mark / Inscription translation: N/A
Mark / Inscription text: VISITING / MOTORISTS / STOP / FREE / TORONTO INFORMATION
Mark / Inscription type: Image detail
Mark / Inscription description:
Mark / Inscription technique: Printed, black and red ink
Mark / Inscription position: On front, lower left side of image
Mark / Inscription language: English
Mark / Inscription translation: N/A
Mark / Inscription text: Lake Shore Boulevard Office on the Boardwalk – Western City Limits – Toronto, Canada.
Mark / Inscription type: Title
Mark / Inscription description:
Mark / Inscription technique: Printed, black ink
Mark / Inscription position: On front, bottom centre
Mark / Inscription language: English
Mark / Inscription translation: N/A
Mark / Inscription text: FOR FREE ILLUSTRATED FOLDER OF TORONTO, / WRITE TORONTO CONVENTION AND TOURIST ASSN.
Mark / Inscription type: Building information
Mark / Inscription description:
Mark / Inscription technique: Printed, black ink
Mark / Inscription position: On back, along left edge
Mark / Inscription language: English
Mark / Inscription translation: N/A
Mark / Inscription text: POST CARD
Mark / Inscription type: Item detail
Mark / Inscription description:
Mark / Inscription technique: Printed, black ink
Mark / Inscription position: On back, along top centre
Mark / Inscription language: English
Mark / Inscription translation: N/A
Mark / Inscription text: MADE IN CANADA
Mark / Inscription type: Maker marker
Mark / Inscription description:
Mark / Inscription technique: Printed, black ink
Mark / Inscription position: On back,
Mark / Inscription language: English
Mark / Inscription translation: N/A
Mark / Inscription text: Toronto
Mark / Inscription type: Maker mark
Mark / Inscription description: Coat of arms with a person on either side and a beaver on top above the text and text of “INDUSTRY / INTELLIGENCE / INTEGRITY” within
Mark / Inscription technique: Printed, black ink
Mark / Inscription position: On back, bottom centre
Mark / Inscription language: English
Mark / Inscription translation: N/A
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This postcard is likely from around 1935. There are similar postcards with dating from 1935 and estimated dating of 1940. As the one is postmarked to 1935, it is likely closer to that date.
The Toronto Convention and Visitor Association seen in the postcard, is now most commonly known as Destination Toronto. Destination Toronto was originally incorporated in 1926 as the Toronto Convention and Visitors Association. It is a non-profit organization with over 750 members that supports Toronto’s visitor economy. Destination Toronto markets and promotes the city to global travellers, attracts and supports major meetings and events, and supports local businesses to maximize the opportunities of visitor spending.