Title and statement of responsibility area
Title proper
The Incomparable Westpoint Motor Hotel & Restaurant Ltd.
General material designation
- Graphic material
Parallel title
Other title information
Title statements of responsibility
Title notes
Level of description
Item
Repository
Reference code
Edition area
Edition statement
Edition statement of responsibility
Class of material specific details area
Statement of scale (cartographic)
Statement of projection (cartographic)
Statement of coordinates (cartographic)
Statement of scale (architectural)
Issuing jurisdiction and denomination (philatelic)
Dates of creation area
Date(s)
-
c, 1965 (Creation)
- Creator
- Grant-Mann Lithographers Ltd
- Place
- Vancouver, British Columbia, Canada
Physical description area
Physical description
2023.000.24: Postcard
Publisher's series area
Title proper of publisher's series
Parallel titles of publisher's series
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Statement of responsibility relating to publisher's series
Numbering within publisher's series
Note on publisher's series
Archival description area
Name of creator
Biographical history
Custodial history
Scope and content
Front: Colour image. The image shows a blue body of water mainly on the top left but extends towards the bottom and right top. The rest of the image shows the shore and buildings. The bottom left is a piece of grassy land with a rectangular pool. The bottom right shows a partial roadway. Above the grass and between the water and road is a parking lot near the bottom with some cars. The parking lot surrounds various buildings. The buildings get taller from bottom of the photo to the top.
Back: Plain white back. There is a line of vertical text down the centre which divides the postcard. There is a paragraph of text on the left side and a few lines of text on the right.
Notes area
Physical condition
Immediate source of acquisition
Arrangement
Language of material
Script of material
Language and script note
Mark / Inscription text: The Incomparable / WESTPOINT MOTOR HOTEL & RESTAURANT LTD. / Overlooking Lake Ontario-1 Lakeshore Rd., Mimico, / Toronto 14 – Western approach to Toronto, / Canada – Hotel Phone: Clifford 9-1138-9. Open all / year – 24 hrs. - 60 modern units with 4 piece ceramic / tile bath, T.V., telephone, individual heat control / and air conditioning – gigantic swimming pool. Large / modern dining room with picture windows / overlooking the lake, Coffee shop & banquet room - / open 7 a.m. to 2 a.m. - Restaurant phone: / CLifford 1-4301. / Member – AAA – American and Diner’s Club.
Mark / Inscription type: Title and hotel information
Mark / Inscription description:
Mark / Inscription technique: Printed, black ink
Mark / Inscription position: On back, top left corner
Mark / Inscription language: English
Mark / Inscription translation: N/A
Mark / Inscription text: A Traveltime PRODUCT. MADE IN VANCOUVER. CANADA. BY GRANT-MANN LITHOGRAPHERS LTD.
Mark / Inscription type: Maker mark
Mark / Inscription description:
Mark / Inscription technique: Printed, black ink
Mark / Inscription position: On back, down centre, vertically
Mark / Inscription language: English
Mark / Inscription translation: N/A
Mark / Inscription text: POST / CARD
Mark / Inscription type: Detail
Mark / Inscription description:
Mark / Inscription technique: Printed, black ink
Mark / Inscription position: On back, at top, off centre to the right
Mark / Inscription language: English
Mark / Inscription translation: N/A
Mark / Inscription text: ADDRESS
Mark / Inscription type: Instructions for use
Mark / Inscription description:
Mark / Inscription technique: Printed, black ink
Mark / Inscription position: On back, off centre to right just above middle
Mark / Inscription language: English
Mark / Inscription translation: N/A
Mark / Inscription text: STAMP
Mark / Inscription type: Instructions for use
Mark / Inscription description: Vertical rectangle surrounds the text
Mark / Inscription technique: Printed, black ink
Mark / Inscription position: On back, upper right corner
Mark / Inscription language: English
Mark / Inscription translation: N/A
Mark / Inscription text: C-722
Mark / Inscription type: Serial number
Mark / Inscription description:
Mark / Inscription technique: Printed, black ink
Mark / Inscription position: On back, bottom centre
Mark / Inscription language: English
Mark / Inscription translation: N/A
Location of originals
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The Grant-Mann Lithographers was a Vancouver based printing and lithographic company. The company was responsible for high quality colour photos of Canadian scenes.
In the 1940s-1960s, Etobicoke saw a rise in motels due to motor vehicles becoming more accessible and widely used. Motor hotels (motels) became prominent tourist destinations. Etobicoke Lakeshore’s prime motel era is seen in many postcards from the time period (primarily shots from Mimico and New Toronto). Replacing the traditional cottage industry in Long Branch, local sites hosted waterfront beaches, attractions, and quaint motels with easy and affordable access for local tourists following Lakeshore Road as the main link between East (Toronto), and the West (Buffalo and Niagara Falls) along the shoreline. Construction of the 401 and QEW diverted traffic away from the Lakeshore, causing a steep decline in Mimico’s motel industry in the 1980s, with the last structure demolished in 2012. Many of these sites were replaced by condos as tourism moved away from the area.
The West Point Inn likely opened around the 1950s. The Inn saw many changes and renovations over the years it was in operation. The restaurant could seat 300 people with the banquet hall seating 150.
The date of the postcard is partly unknown. The image in this postcard differs from those of earlier release, it is likely this is one of the earlier photographs from the 1960s or 1970s. A postcard seen on a blogTO article dates it c. 1965. The printing format is Chrome style which were mainly popular in the 1960s and 1970s. Chrome postcards have their name because Eastman-Kodak of Rochester, New York, developed a film they named Kodachrome. The film was most frequently developed into glossy surfaced colour prints.