Item 2023.000.24 - The Incomparable Westpoint Motor Hotel & Restaurant Ltd.

2023.000.24 - Front 2023.000.24 - Back

Title and statement of responsibility area

Title proper

The Incomparable Westpoint Motor Hotel & Restaurant Ltd.

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  • Graphic material

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Item

Reference code

CA LGIC ARC-2023.000.24

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Statement of scale (cartographic)

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Issuing jurisdiction and denomination (philatelic)

Dates of creation area

Date(s)

  • c, 1965 (Creation)
    Creator
    Grant-Mann Lithographers Ltd
    Place
    Vancouver, British Columbia, Canada

Physical description area

Physical description

2023.000.24: Postcard

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Front: Colour image. The image shows a blue body of water mainly on the top left but extends towards the bottom and right top. The rest of the image shows the shore and buildings. The bottom left is a piece of grassy land with a rectangular pool. The bottom right shows a partial roadway. Above the grass and between the water and road is a parking lot near the bottom with some cars. The parking lot surrounds various buildings. The buildings get taller from bottom of the photo to the top.

Back: Plain white back. There is a line of vertical text down the centre which divides the postcard. There is a paragraph of text on the left side and a few lines of text on the right.

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Mark / Inscription text: The Incomparable / WESTPOINT MOTOR HOTEL & RESTAURANT LTD. / Overlooking Lake Ontario-1 Lakeshore Rd., Mimico, / Toronto 14 – Western approach to Toronto, / Canada – Hotel Phone: Clifford 9-1138-9. Open all / year – 24 hrs. - 60 modern units with 4 piece ceramic / tile bath, T.V., telephone, individual heat control / and air conditioning – gigantic swimming pool. Large / modern dining room with picture windows / overlooking the lake, Coffee shop & banquet room - / open 7 a.m. to 2 a.m. - Restaurant phone: / CLifford 1-4301. / Member – AAA – American and Diner’s Club.      
Mark / Inscription type: Title and hotel information      
Mark / Inscription description:      
Mark / Inscription technique: Printed, black ink      
Mark / Inscription position: On back, top left corner    
Mark / Inscription language: English      
Mark / Inscription translation: N/A  

Mark / Inscription text: A Traveltime PRODUCT. MADE IN VANCOUVER. CANADA. BY GRANT-MANN LITHOGRAPHERS LTD.      
Mark / Inscription type: Maker mark      
Mark / Inscription description:      
Mark / Inscription technique: Printed, black ink      
Mark / Inscription position: On back, down centre, vertically      
Mark / Inscription language: English      
Mark / Inscription translation: N/A  

Mark / Inscription text: POST / CARD      
Mark / Inscription type: Detail      
Mark / Inscription description:      
Mark / Inscription technique: Printed, black ink      
Mark / Inscription position: On back, at top, off centre to the right      
Mark / Inscription language: English      
Mark / Inscription translation: N/A  

Mark / Inscription text: ADDRESS      
Mark / Inscription type: Instructions for use      
Mark / Inscription description:      
Mark / Inscription technique: Printed, black ink      
Mark / Inscription position: On back, off centre to right just above middle      
Mark / Inscription language: English      
Mark / Inscription translation: N/A  

Mark / Inscription text: STAMP      
Mark / Inscription type: Instructions for use      
Mark / Inscription description: Vertical rectangle surrounds the text      
Mark / Inscription technique: Printed, black ink      
Mark / Inscription position: On back, upper right corner      
Mark / Inscription language: English      
Mark / Inscription translation: N/A  

Mark / Inscription text: C-722      
Mark / Inscription type: Serial number      
Mark / Inscription description:      
Mark / Inscription technique: Printed, black ink      
Mark / Inscription position: On back, bottom centre      
Mark / Inscription language: English      
Mark / Inscription translation: N/A

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The Grant-Mann Lithographers was a Vancouver based printing and lithographic company. The company was responsible for high quality colour photos of Canadian scenes.

In the 1940s-1960s, Etobicoke saw a rise in motels due to motor vehicles becoming more accessible and widely used. Motor hotels (motels) became prominent tourist destinations. Etobicoke Lakeshore’s prime motel era is seen in many postcards from the time period (primarily shots from Mimico and New Toronto). Replacing the traditional cottage industry in Long Branch, local sites hosted waterfront beaches, attractions, and quaint motels with easy and affordable access for local tourists following Lakeshore Road as the main link between East (Toronto), and the West (Buffalo and Niagara Falls) along the shoreline. Construction of the 401 and QEW diverted traffic away from the Lakeshore, causing a steep decline in Mimico’s motel industry in the 1980s, with the last structure demolished in 2012. Many of these sites were replaced by condos as tourism moved away from the area.

The West Point Inn likely opened around the 1950s. The Inn saw many changes and renovations over the years it was in operation. The restaurant could seat 300 people with the banquet hall seating 150.

The date of the postcard is partly unknown. The image in this postcard differs from those of earlier release, it is likely this is one of the earlier photographs from the 1960s or 1970s. A postcard seen on a blogTO article dates it c. 1965. The printing format is Chrome style which were mainly popular in the 1960s and 1970s. Chrome postcards have their name because Eastman-Kodak of Rochester, New York, developed a film they named Kodachrome. The film was most frequently developed into glossy surfaced colour prints.

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