Item 2018.015.35 - Press Kit

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Title and statement of responsibility area

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Press Kit

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  • Graphic material

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Reference code

CA LGIC PHO-2018.015.35

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  • c. 1983 (Creation)
    Creator
    MGM/UA

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2018.015.35: Press Kit

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A horizontal black and white film still. The image shows six gathered around a table with multiple papers scattered across. On the left, there is a man holding a beer bottle while wearing a dark coloured jacket. Second on the left is a woman with shoulder length curly hair. The two men in the middle are both wearing hats, coats, and a plaid button up shirt. The man second from the right is wearing goggles around his neck, a long dark jacket, and a white shirt while holding a helmet in both hands and a binder under one arm. The man on the right is sitting at the desk wearing a suit jacket, white shirt, and striped tie. Behind the group there is an office room with white walls and wood panelling. Around the image is a white border with black text below the image. The image is held within a black frame.      

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Mark / Inscription text: The McKenzie Brothers (RICK MORANIC and DAVE THOMAS) demand an explanation from Claude (PAUL DOOLEY) for the live mouse in their beer bottle as / Brewery Manger Green (DOUGLAS CAMPBELL), Pamela (LYNNE GRIFFIN), and Rosie (ANGUS MacINNES) look on in “STRANGE BREW,” an / MGM presentation from MGM/UA Entertainment Co.
Mark / Inscription type: Caption
Mark / Inscription description:      
Mark / Inscription technique: Printed, black ink      
Mark / Inscription position: On front, in the centre below the image     
Mark / Inscription language: English      
Mark / Inscription translation: N/A

Mark / Inscription text: 1983 MGM/UA Entertainment Co. All rights reserved. Permission granted for reproduction in newspapers and periodicals only. Use of this photography in any other manner, including to but not limited to publication in books, / retrospectives, biographies, or in connection with the sale or advertising of posters or of any other product or service, permitted only with the written permission of MGM/UA Entertainment Co., Culver City, California
Mark / Inscription type: Copyright information    
Mark / Inscription description: A "C” within a circle (the copyright symbol) is left to “1983”
Mark / Inscription technique: Printed, black ink      
Mark / Inscription position: On front, near bottom edge  
Mark / Inscription language: English      
Mark / Inscription translation: N/A  

Mark / Inscription text: 5243-6
Mark / Inscription type: Serial number
Mark / Inscription description:      
Mark / Inscription technique: Printed, black ink      
Mark / Inscription position: On front, near bottom right    
Mark / Inscription language: English      
Mark / Inscription translation: N/A

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Strange Brew is a Metro-Goldwyn-Mayer film. Beloved SCTV characters Bob and Doug McKenzie filmed their post-apocalyptic movie-in-a-movie opening on the shoreline of Lake Ontario and on the cricket pitch south of the cottages. The lawns of G and H Buildings later served as the site of the Oktoberfest scene in this film where the brothers attempt to swindle free beer but soon find themselves mixed up in a more nefarious plot. In a foretelling moment, the production was required to call the beer retailer in the film “The Beer Store” as they were refused use of the name “Brewer’s Retail” by the province. “Brewer’s Retail” subsequently adopted the name “Beer Store” in later years.

A Press Kit is a form of advertising/marketing for a film. Press kits are used to draw attention to a film and to reach as many professionals and viewers as possible. It is an image booklet of the film which also contains detailed information about the project.

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