Item 2018.015.37 - Press Kit

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Title and statement of responsibility area

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Press Kit

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  • Graphic material

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Reference code

CA LGIC PHO-2018.015.37

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Issuing jurisdiction and denomination (philatelic)

Dates of creation area

Date(s)

  • c. 1983 (Creation)
    Creator
    MGM/UA

Physical description area

Physical description

2018.015.37: Press Kit

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A horizontal black and white film still. The image shows eight men lined up along a white wall with black lines and numbers. The men are all wearing hats, coats, shirts, and jeans. The men have their hands on their sides except the second from the left who has his hands in front of him and fourth from the left who has his arm lifted and his finger is pointing. In front of them, there is a two tiered metal poled fence and a person in an police uniform (black jack, pants, and hat) with their arms crossed. Around the image is a white border with black text below the image. The image is held within a black frame.      

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Mark / Inscription text: Bob and Doug McKenzie (RICK MORANIS and DAVE THOMAS, third and fourth from left) blow their cover in a police line-up in “STRANGE BREW,” and MGM / presentation from MGM/UA Entertainment Co.   
Mark / Inscription type: Caption
Mark / Inscription description:      
Mark / Inscription technique: Printed, black ink      
Mark / Inscription position: On front, in the centre below the image     
Mark / Inscription language: English      
Mark / Inscription translation: N/A

Mark / Inscription text: 1983 MGM/UA Entertainment Co. All rights reserved. Permission granted for reproduction in newspapers and periodicals only. Use of this photography in any other manner, including to but not limited to publication in books, / retrospectives, biographies, or in connection with the sale or advertising of posters or of any other product or service, permitted only with the written permission of MGM/UA Entertainment Co., Culver City, California
Mark / Inscription type: Copyright information    
Mark / Inscription description: A "C” within a circle (the copyright symbol) is left to “1983”
Mark / Inscription technique: Printed, black ink      
Mark / Inscription position: On front, near bottom edge  
Mark / Inscription language: English      
Mark / Inscription translation: N/A  

Mark / Inscription text: 5243-4
Mark / Inscription type: Serial number
Mark / Inscription description:      
Mark / Inscription technique: Printed, black ink      
Mark / Inscription position: On front, near bottom right    
Mark / Inscription language: English      
Mark / Inscription translation: N/A   

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Strange Brew is a Metro-Goldwyn-Mayer film. Beloved SCTV characters Bob and Doug McKenzie filmed their post-apocalyptic movie-in-a-movie opening on the shoreline of Lake Ontario and on the cricket pitch south of the cottages. The lawns of G and H Buildings later served as the site of the Oktoberfest scene in this film where the brothers attempt to swindle free beer but soon find themselves mixed up in a more nefarious plot. In a foretelling moment, the production was required to call the beer retailer in the film “The Beer Store” as they were refused use of the name “Brewer’s Retail” by the province. “Brewer’s Retail” subsequently adopted the name “Beer Store” in later years.

A Press Kit is a form of advertising/marketing for a film. Press kits are used to draw attention to a film and to reach as many professionals and viewers as possible. It is an image booklet of the film which also contains detailed information about the project.

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